Kazakhstan event organisers choose HotWay

Almaty Events Need Speed

Almaty has become one of the largest event hubs in Central Asia.

There are constantly:

• startup conferences,
• AI events,
• business expos,
• sports competitions and entertainment events taking place across the city.

Venues such as Atakent and other large conference centres often handle huge guest flows during peak hours.

Manually checking names simply becomes unmanageable when hundreds of people arrive simultaneously.

That is why more organisers now use:

• QR tickets,
• smartphone scanning,
• and live attendee tracking.

People in Almaty already expect digital experiences everywhere else: Kaspi, QR payments, and online registrations. Event entry is moving in the same direction.

Astana Focuses on Large International Events

Astana is making a strong push into international conferences and tech events, especially in:

• AI,
• fintech,
• esports,
• innovation and startup ecosystems.

Many business events there already have an international feel, which means expectations around organisation are much higher as well.

For larger venues and expos, live attendance tracking also became important for organisers managing multiple halls, entrances and VIP areas.

Pricing for Local Events

Many event platforms become expensive very quickly as your events grow.

That is usually when organisers in Kazakhstan start looking for something simpler and more flexible.

HotWay keeps pricing straightforward without forcing organisers into large enterprise contracts or complicated setup costs.

Beginner – Free

Ideal for smaller local events, workshops, community meetups or test launches.

The free plan includes:

• up to 3 active events,
• up to 300 tickets per event,
• up to 5 admins,
• CSV ticket imports.

For many smaller organisers in local business events in Almaty, this is already sufficient to launch and manage entry without extra costs.

Standard — €19/month

Designed for growing events that require more flexibility and higher attendee capacity.

This plan includes:

• up to 20 active events,
• up to 800 tickets per event,
• up to 10 admins,
• CSV imports,
• PDF ticket generation.

This is especially suitable for:

• conferences,
• sports tournaments,
• networking events,
• and medium-sized festivals across Kazakhstan.

Premium — €99/month

For larger organisers managing bigger venues, conferences or high-capacity events.

The premium plan includes:

• up to 50 active events,
• up to 5,000 tickets per event,
• unlimited admins,
• PDF ticket generation,
• custom PDF ticket templates.
• and API access.

This setup is much better suited for:

• expos,
• large conferences in Astana,
• multi-day festivals,
• organisers managing multiple entry zones or larger guest flows.

One aspect organisers usually appreciate is that you can start small and scale later rather than paying large fees immediately from day one.